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What is the real experience of employees of colour?
Substantive qualitative research has been overlooked within diversity and inclusion practices:
Unhelpful “BAME” data

Current quantitative data on diversity rarely segments the different groups, lumping together employees of colour under BAME does not convey the variants in lived experiences.

Overlooked experiences

Many employees of colour share their experiences of the workplace, however these are rarely used in a way that helps inform future employees and drive change within organisations.

Inadequate diversity

Current diversity rankings utilise representation as a metric, this fails to capture the inclusion aspect of the workplace.

We aim to go beyond the shallow statistics by delving deeper into the lived experiences of underrepresented groups to find companies that take inclusion seriously.

We rank companies with an ATOC (A Touch Of Colour) score to let you know who truly embrace diversity and inclusion.
Contribute to a better working environment
Help us build accountability by reviewing your experiences at work.
Leave a review

Diversity statistics are only the beginning

Many companies and brands reaffirmed their commitment to diversity and representation in 2020. Now is the time to create a product that centers experiences over statistics.

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